UX Research
6 weeks
Semester 4, 2026
A multimodal bag return system embedded into Blinkit's existing delivery flow, using wallet credits to incentivize packaging reuse without additional hardware.
Quick commerce platforms generate significant single-use packaging waste, but no in-app mechanism exists to close the loop. Users won't adopt sustainability features that add friction.
Research across 64 survey responses, on-site Blinkit warehouse interviews, and focus groups revealed that waste is behavioral, not infrastructural. The solution embeds a bag return prompt into the existing delivery handoff — users hand bags to the delivery partner, scan via phone camera, and receive instant wallet credit. No new hardware, no separate trip.