Brand Design
Semester 2–3
2025
A suite of visual design work for UPES School of Design — spanning AR Snapchat lenses for campus events, advisory board campaign assets, and institutional graphic design.
University design collateral tends to be generic and forgettable. The AR lenses needed to work across 7 schools while feeling distinct, and the advisory board campaign needed gravitas without feeling corporate.
Built 7 polaroid-style AR frames in Lens Studio with tap-to-cycle mechanics and live Snapchat display name integration. Designed the advisory board speaker cards in a consistent monochrome system that scaled from individual portraits to grid layouts.