Studio Work
Open Secret
Selected client work from my time at Open Secret.
- My contribution
- Design work for Pashminari, UPES and Velonna & Co.
- The output
- Brand boards, advertisements and campaign graphics.
- Category
- Studio Work
- Year
- Summer 2026
- Duration
- ongoing
- Made with
- Figma, Illustrator, Photoshop, Brand Strategy
Where it sat
- Research — yes
- Concept — no
- Product Design — yes
- Branding — yes
- Development — yes
- MVP — no
What came out
- Research — yes
- UX/UI — no
- Design System — yes
- Prototype — yes
- Website — yes
- Application — no
Who it was for
- Productivity — no
- Education — yes
- Community — yes
- Brand Experience — yes
- Creative Expression — no
- Social Impact — no
Overview
About the project
This is a selection of my work at Open Secret for Pashminari, Velonna & Co. and UPES. The studio handles both individual events and longer client relationships covering websites, social media and advertising.
The challenge
The problem
Each client gave us a different amount of creative freedom. Pashminari and Velonna & Co. let us experiment across their campaigns. Institutional work came with more specific requirements, while event projects had a fixed set of deliverables.
Design decisions
How the client changes the work
At Open Secret, some clients came to us for one event. With Pashminari and Velonna & Co., we worked across their websites, social media and advertising. The scope of each relationship determined how much we could experiment.
ONGOING BRAND WORK
Pashminari · Velonna & Co.
- The brief
- We worked on their websites, social posts, campaigns and advertisements.
- The constraint
- Each new creative still had to look like it belonged to the same brand.
- The design response
- These clients gave us room to try more experimental work across their campaigns.
The examples above describe the studio’s scope. The gallery contains my selected work.
Source & context
These examples describe the studio’s client relationships. The selected artwork is my portfolio contribution; work for the clients named here involved the wider team.
The approach
What I did
For Pashminari, I used references to fabric and craft in the visual direction. Velonna & Co. needed designs that could work across advertisements and other formats. UPES work varied with the event and audience. These projects involved the wider studio team; the gallery contains my selected contributions.
The work.
Select an image to view it full size.
Colormesh
