Digital Experience
UPES Work
Posters, Snapchat lenses and event graphics for UPES.
- My contribution
- Collaborative design work with GUS Global and UPES.
- The output
- Week Zero posters, school-specific lenses and event materials.
- Category
- Digital Experience
- Year
- Summer 2026
- Duration
- ongoing
- Made with
- Lens Studio, Illustrator, Figma, Snapchat AR
Where it sat
- Research — no
- Concept — yes
- Product Design — no
- Branding — yes
- Development — yes
- MVP — no
What came out
- Research — no
- UX/UI — no
- Design System — yes
- Prototype — no
- Website — no
- Application — yes
Who it was for
- Productivity — no
- Education — yes
- Community — yes
- Brand Experience — yes
- Creative Expression — no
- Social Impact — no
Overview
About the project
A friend and I worked with GUS Global and UPES on posters, event graphics and Snapchat lenses. The projects included Week Zero and AI-related campus events, each with its own brief.
The challenge
The problem
Week Zero posters needed to interest incoming students without giving away the entire workshop. The lenses needed to be fun to use and have versions for different schools. Event graphics had to accommodate speaker portraits, names and other information.
Design decisions
Designing for students and campus events
Our work with GUS Global and UPES included Week Zero posters, Snapchat lenses and event graphics. Week Zero gave us room to experiment with bright colours and bold compositions. The event material needed more space for names and information.
Incoming students
Give first-years a reason to show up.
We used bright colours and bold type, while holding back some of the workshop details.
What mattered here
The poster needed to name the workshop and leave students curious about what would happen there.
Source & context
These were collaborative projects with GUS Global and UPES. The notes explain the briefs and choices behind the artwork shown here. Campaign performance was not measured in this case study.
The approach
What I did
For Week Zero in August 2026, we used bright colours and bold compositions. We made three core Snapchat lens designs, including school-specific variations of one design. The event graphics used clearer separation between speaker information and titles. The gallery shows my selected work from these collaborations.
The work.
Select an image to view it full size.
GROWhere
